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STRATEGY

Understanding your customer's expectations and desired outcomes is the first step to creating a meaningful path that helps them connect with your brand and develop a loyalty that sees them become brand advocates.

I have worked with agencies and businesses to brainstorm creative PR and communications campaigns, teach staff what journalists are looking for and how to craft a newsworthy press release, and plan for unforeseen incidents and large events.

I also work to ensure digital brand strategy complements the traditional brand messages and marketing to create a holistic journey for the user. 

 

Show your customer it is about them and not about you and let me help you develop a strategy to optimise discovery, experience and outcomes.